Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
Going Negative - How Political Advertisements Shrink and Polarize the Electorate
Shanto Iyengar, Stephen Ansolabehere
Free Press
2010
258 páginas
8h 36m
ISBN-10: B003L77ZMA
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