Advances in Tourism Destination Marketing. Managing Networks

Luisa Andreu, Juergen Gnoth, Metin Kozak

Routledge

2011

257 páginas

8h 34m

ISBN-13: 9780415492386

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each.