Summary: "This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application."--Publisher description.
Strategic and Competitive Analysis
Craig S. Fleisher, Babette E. Bensoussan
Pearson College Division
2017
457 páginas
15h 14m
ISBN-13: 9780130888525
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