How Brands Grow

Byron Sharp

OUP Australia & New Zealand

2010

246 páginas

8h 12m

ISBN-10: 0195573560

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Resenhas (2)

5 (Perfeito)

Quebra de paradigmas

Um livro que acaba com diversas crenças do marketing e que nos faz pensar muito no que já é muito batido dentro da área de forma errônea.