Third Generation R & D: Managing the Link to Corporate Strategy

Philip A. Roussel, Kamal N. Saad, Tamara J. Erickson

Harvard Business School Press

1991

192 páginas

6h 24m

ISBN-13: 9780875842523

Research and development is the place where new technologies grow and where old ones are made better. Many companies realize that their ability to survive and prosper in the years to come is directly related to the proper management of their R&D functions. The method put forth in this book shows an approach which will make R&D a useful tool in the goal to stay competitive. Must reading for managers, strategic planners, and researchers.