A vice chairman of a rapidly growing $100 million organization explains how client loyalty is the connection created by organizations through the use of good service, a good product, and a good price along with personalization, differentiation, and emotion.
What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave
Scott McKain
Thomas Nelson
2006
224 páginas
7h 28m
ISBN-13: 9780785288367
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