Subscription Marketing - Strategies for Nurturing Customers in a World of Churn

Anne Janzer

Cuesta Park Consulting

2017

224 páginas

7h 28m

ISBN-10: B06XK8NCS7

Have you changed your marketing to serve today's customers?

Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.

Your customers are changing: have you adjusted your marketing practices?

If you want to build on recurring revenues, pay attention to customers after the sale.
Subscription Marketing offers creative marketing strategies for sustaining long-term customer relationships.

Whether you are an entrepreneur, marketing professional or customer success management professional, you'll find advice you can use to drive long-term revenues and success.