Strategic Foresight: A New Look at Scenarios

Alfred Marcus

Palgrave MacMillan

2009

209 páginas

6h 58m

ISBN-10: 0230611729

Scenario planning is the principles, methods, and techniques for looking forward into the future and trying to anticipate and influence what is to come next. This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The purpose is to shed new light on scenarios and scenario-like thinking in organizations for managers at every level within a company. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.