Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro-macro framework to help students understand the big picture.
Marketing Research -
David A. Aaker,‎ V. Kumar,‎ Robert P. Leone,‎ George S. Day
Wiley
2015
760 páginas
1d 1h 20m
ISBN-10: 1119355273
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