Mastering Product Experience (in SaaS) - How to Deliver Personalized Product Experiences with a Product-led Strategy

Mickey Alon,‎ Nick Bonfiglio

Aptrinsic

2018

184 páginas

6h 8m

ISBN-10: B078YY4Y93

Your success as a Software-as-a-Service (SaaS) company is completely dependent on acquiring and keeping users in your product. But if you’re using traditional marketing tactics, you’re likely struggling to scale your business quickly. That’s because conventional marketing techniques focus on engaging prospects and users outside of the product.