An entertaining blend of biography and history shows how famous scientists and creative amateurs developed the concepts of risk, risk management, and probability, paving the way for progress in business and technology. 40,000 first printing. $50,000 ad/promo.
Against the Gods: The Remarkable Story of Risk
Peter L. Bernstein
John Wiley & Sons
1996
400 páginas
13h 20m
ISBN-13: 9780471121046
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