Linda Bernardi, Sanjay Sarma, Kenneth Traub

MIT Press

2017

240 páginas

8h 0m

ISBN-13: 9780262037273

Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming experiences -- Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- A culture of inversion