The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Name: The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Author: Clotaire Rapaille

Clotaire Rapaille

Crown Business

2006

224 páginas

7h 28m

ISBN-13: 9780767920568

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An anthropologist and marketing expert reveals techniques that can help companies decode the most powerful symbols within a culture, understand why each culture behaves the way it does, and use this information to devise their own business strategy.

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