CIM Coursebook 06/07 Strategic Marketing Decisions

Isobel Doole, Robin Lowe

A Butterworth-Heinemann Title

2006

320 páginas

10h 40m

ISBN-13: 9780750680134

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course * Written especially for the Strategic Marketing Decisions module by the CIM senior examiner and a leading expert in the field * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam