The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One.
Bernadette Jiwa
Amazon Digital Services
2013
184 páginas
6h 8m
ISBN-13: 9781489583949
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Bernadette Jiwa
BERNADETTE JIWA was born into a house with no books and a home full of stories, in Dublin, Ireland. She migrated to the UK in the 1980s, raised three sons with her husband, and now lives in Melbourne, Australia. She is the creator and leader of The Story Skills Workshop--a program that has taught thousands of people to harness the power of their everyday stories.
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