The 22 Immutable Laws of Marketing

1. The Law of Leadership: It's better to be first than it is to be better. “Regardless of reality, people perceive the first product into the mind as superior. Marketing is a battle of perceptions, not products.” 2. The Law of Category: If you can’t be first in a category, set up a new category you can be first in. “Everyone is interested in what’s new. Few people are interested in what’s better. When you’re the first in a new category, promote the category. In essence, you ... leia mais