THE CREATIVE ECONOMY

Creativity means means the way new ideas and inventions are marketed and sold. It consists of all creative acts in which intellectual work creates intellectual value. Just as land defined the agricultural age and capital the industrial age, intellectual property is the defining asset of the creative economy. Copyrights and patents are its currency. John Howkins, a leading figure in communications and media, explores how we can harness the creative businesses, focusing on the fifteen fastest growing copyright and patent industries, and has interviewed some of the leading entrepreneurs and practitioners in design, nuclear physics, film and fashion. Outlining his ten rules for success in the creative economy, Howkins gives a guidance on how to turn creativity into cash. He also explores the role of the World Trade Organization and looks at the implications for the global economy of recent attempts to patent genetic material and even business methods.