Personal Brands

    Roberto Álvarez del Blanco

    Springer
    2010
    226 páginas
    7h 32m
    ISBN-13: 9780230302877

    The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.

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