* Pay new employees $2000 to quit. * Make customer service the responsibility of the entire company, not just a department. * Focus on company culture as the #1 priority. * Apply research from the science of happiness to running a business. * Help employees grow both personally and professionally. * Seek to change the world. * Oh, and make money too. Sound crazy? It’s all standard operating procedure at Zappos, the online retailer that’s doing over $1 billion in gross merchandise sales annually. After debuting as the highest-ranking newcomer in Fortune magazine’s annual “Best Companies to Work For” list in 2009, Zappos was acquired by Amazon in a deal valued at over $1.2 billion on the day of closing. In his first book, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business; through LinkExchange (acquired by Microsoft for $265 million), Zappos, and more. Tony shows how a very different kind of corporate culture is a powerful model for achieving success — and how by concentrating on the happiness of those around you, you can dramatically increase your own.

