"From Front Row to Front Cover" refers to the process that goes from sitting in the Front Row of a fashion show to the production and teamwork of the people creating a magazine, ending with the Front Cover of the magazine. Didier Guérin's book showcases the extensive experience of its author in the media industry, starting as a young journalist working in Paris, moving to New York as junior executive to launch the US edition of ELLE magazine, then moving to Sydney with a regional assignment to launch ELLE in 10 countries in Asia. Poached by Condé Nast, with the same responsibility, Guérin then launched VOGUE and GQ in four Asian countries, before setting up his own consulting company and worked with US and European companies to establish their presence in Asia. "I basically did the same job all my life, I just changed the name on the door," says Didier. This business book also provides a unique inside and witty approach to the personalities (and prima donnas) who work in the media fashion world: from the owners (Rupert Murdoch, Daniel Filipacchi, Si and Jonathan Newhouse), to the editors (Anna Wintour, Regis Pagniez), to the fashion designers (Giorgio Armani, Collette Dinnigan) and of course to the Super Models (Linda Evangelista, Elle McPherson). In an unrivaled career spanning over 40 years, Didier Guérin has launched over 40 Magazines and websites including VOGUE, ELLE and GRAZIA in the United States, Australia and Asia, initially as a senior executive with Hachette-Filipacchi and Conde Nast, and then with his own highly successful advisory business, MediaConvergence Asia-Pacific. After 300 trips to China, 220 trips to South Korea, 200 trips to Japan and more than100 trips to other countries in Asia, Didier reminisces about the highs and lows of the glamorous life of a senior executive with a big-name media company - traveling the world, wining and dining with the rich and famous in the world's leading restaurants and hotels, mixing with the beautiful people of the fashion and media industries - and managing a lot of large egos as well. (br> A key feature of Guérin's book is his invaluable advice to anyone wanting to do business in Asia, based on his many years of experience launching various media in China, Japan, Korea, Singapore, Taiwan and Thailand. www.mediaconv.com