The Mechanical Bride: Folklore of Industrial Man -

Marshall McLuhan

Gingko Press

2008

157 páginas

5h 14m

ISBN-13: 9781584232438

This is the devastating book which first established Marshall McLuhan's reputation as the foremost critic of modern mass communications. This book details how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not. We live in an age in which legions of highly educated professionals dedicate themselves to the task of getting inside the collective public mind with the object of manipulating, exploiting and controlling.
Aptly illustrated by dozens of examples from ads, comic strips, columnists, etc.