Predictably Irrational, Revised and Expanded Edition - The Hidden Forces That Shape Our Decisions

Dan Ariely

Harper Perennial

2010

384 páginas

12h 48m

ISBN-13: 9780061353246

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

Resenhas (6)

4 (Muito bom)

Somos peões em um jogo cujas forças em grande parte não conseguimos compreender. Geralmente pensamos que estamos sentados no banco do motorista, com controle total sobre as decisões que tomamos e a direção que nossa vida toma; mas, infelizmente, essa percepção tem mais a ver com nossos desejos - com a forma como queremos nos ver - do que com a realidade.