Neuromarketing - Understanding the Buy Buttons in Your Customer's Brain

Patrick Renvoise, Christophe Morin

Thomas Nelson

2007

256 páginas

8h 32m

ISBN-13: 9780785226802

Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.