Buyology -

Martin Lindstrom

Broadway Books

2008

256 páginas

8h 32m

ISBN-11: _0385523882

'Buyology' overturns long-held assumptions, myths and beliefs about what stimulates our interest and drives us to buy. Based on a scientific study of the kinds of 'stimuli' that arouse certain centers in our brain, 'Buyology' reveals which kinds of marketing, advertising, branding, and packaging strategies work, and which have little impact on us - or even turn us away.

Resenhas (1)

4 (Muito bom)

Buyology- o processo de compra.

Apresenta pesquisas da época sobre a fisiologia do cérebro e suas implicações no processo de compra. Bem interessante, apesar de já desatualizado frente às descobertas constantes na área.