Changing Appearances - Understanding Dress in Contemporary Society

George B Sproles, Leslie Davis Burns

Fairchild Pubns

1994

342 páginas

11h 24m

ISBN-13: 9781563670145

This text examines two important issues: how a new style is born, accepted by fashion leaders and a broader audience of consumers, and then discarded; and what social, economic and psychological factors cause an individual to adopt or reject a style. The authors discuss the evolution of the concept of fashion and what methods are used by fashion forecasters to determine consumer behavior.