All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World -

John Quelch , Katherine Jocz

Penguin Group

2012

248 páginas

8h 16m

ISBN-13: 9781591844655

This book《All Business is Local: Why Place Matters More than Ever in a Global, Virtual World》comes timely to give us a much needed intellectual cold shower in the hot waves of globalization. “Today’s business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place”. The book sends an important message that the pendulum of international business is swinging back from global to local.