Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Principles of Marketing - Second European Edition
Kotler
Pearson Prentice Hall
2011
740 páginas
1d 0h 40m
ISBN-13: 9780132167123
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