Damn Good Advice (For People with Talent!) - How To Unleash Your Creative Potential by America's Master Communicator

george lois, bill pitts

Phaidon

2012

192 páginas

6h 24m

ISBN-13: 9780714863481

Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo.

Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.

Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

Resenhas (1)

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Virou um livro de cabeceira para mim. Toda vez que me sentir confuso e/ou perdido no meu trabalho, basta voltar aos conselhos importantes que foram passados neste livro. É uma coletânea de conselhos que servem para diversas áreas. Gostei muito da visão de George Lois sobre outros aspectos da vida e também sobre a publicidade — é a primeira vez que tenho contato com uma obra dele.