Designing for Growth - A design thinking tool kit for managers

Jeanne Liedtka, Tim Ogilvie

Columbia University Press

2011

227 páginas

7h 34m

ISBN-13: 9780231158381

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.