A Whack on the Side of the Head - How You Can Be More Creative

Roger von Oech

Creative Think

2011

244 páginas

8h 8m

ISBN-10: B005DO9TW8

For more than a quarter of a century, one book has been a consistent leader in stimulating creativity and innovation: A WHACK ON THE SIDE OF THE HEAD.

Now Roger von Oech's classic work is back — and better than ever — in this special twenty-fifth anniversary edition. Revised and updated with new ideas, this definitive edition offers more stories, examples, and exercises to bring its famous innovation boosters to a modern generation. Learn how to:
• Overcome the ten biggest mental locks and unleash the full potential of your mind.
• Use the four roles of the creative process — Explorer, Artist, Judge, and Warrior — to generate and apply new ideas.
• Exploit the power of discontinuity, constraints, and "playing the fool" to find the "second right answer" and much, much more!