Written by Etsy Creative Director Randy Hunt, Product Design for the Web is the first book to explain the emerging approach and methodology of product design for the web. The approach, which is based on the belief that product designers must be able to build what they design, is currently used by such leading web products as Etsy, Facebook, Twitter, Pinterest, and others. In Product Design for the Web, Hunt starts by explaining what constitutes a web product as opposed to a website. He then outlines the myriad skills needed to create a successful web product; explains how to think like a product designer; and then walks you through the workflow and kinds of tools needed for building a successful web product. No books currently address the discipline of creating web products in its emerging incarnation. They either focus on the technical aspects (languages, specific technology, software guides), the visual design of interfaces, or the specifics of one sub-area such as user experience design or information archictecture. Web products today are built in the intersection points and moments between these sub-areas. Product Design for the Web provides the first cohesive explanation of how these many pieces come together to create successful products.