The International Brand Valuation Manual - A complete overview and analysis of brand valuation techniques, methodologies and applications

Gabriela Salinas

Wiley

2009

448 páginas

14h 56m

ISBN-10: 0470740310

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method.