Brick by Brick - How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

David Robertson

Crown Publishing

2013

320 páginas

10h 40m

ISBN-10: 030795160X

Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.

Resenhas (2)

4 (Muito bom)

Only innovation saves

Be a Lego fan or not, Brick by Brick teaches us to understand how an iconic company saved himself from a do-or-die survival phase and became a profitable, creative, and fast-growing company in less than a decade. Managing innovation with a decentralized command, Lego not only turned into the second largest in the world's toy industry but one of the best.