In Defense of Advertising - Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism

Jerry Kirkpatrick

TLJ Books

2007

204 páginas

6h 48m

ISBN-10: 0978780302

In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philo­sophic and economic world view. Only an alter­native world view can refute the charges and put forth a positive moral evaluation of advertising¿s role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.