his book has been called “The ultimate guide to success,” It’s a real-life, practical guide to achievement based on ten years of solid research – and at the same time it’s entertaining, it’s fun, and it’s inspiring. The author did face-to-face interviews with Bill Gates, Martha Stewart, Richard Branson, the Google founders, and 500 other extraordinarily successful people, then he analyzed every word they said, built one of the world’s largest organized databases on success, and finally discovered the eight traits successful people have in common. These “8 To Be Great” are the foundation for success, whether in business, science, sports, arts, or life.