Nudge - Improving Decisions About Health, Wealth and Happiness

Richard H. Thaler, Cass R. Sunstein

Penguin Books

2009

320 páginas

10h 40m

ISBN-13: 9780143115267

For fans of Malcolm Gladwell’s Blink and Nobel Prize winner Daniel Kahneman’s Thinking Fast and Slow, a revelatory new look at how we make decisions

More than 750,000 copies sold

A New York Times bestseller
An Economist Best Book of the Year
A Financial Times Best Book of the Year

Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.

Resenhas (2)

2.5 (Razoável)

Legal mas cansativo

A ideia geral desse livro é muito legal e interessante - tudo que podemos transformar através da arquitetura de escolhas. Porém achei o livro repetitivo e muito detalhado em exemplos que, pra mim, não eram assuntos tão conhecidos e acredito que por isso eu não tenha me identificado tanto.