A More Beautiful Question - THE POWER OF INQUIRY

BERGER, WARREN

Bloomsbury USA

2014

304 páginas

10h 8m

ISBN-10: 1620401452

In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated toolone that has been available to us since childhood. Questioningdeeply, imaginatively, beautifullycan help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask Why? Bergers surprising findings reveal that even though children start out asking hundreds of questions a day, questioning falls off a cliff as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isnt encouragedand, in fact, is sometimes barely tolerated. And yet, as Berger shows, the most creative, successful people tend to be expert questioners. Theyve mastered the art of inquiry, raising questions no one else is askingand finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around themby starting with a beautiful question. Berger explores important questions, such as: - Why arent we nurturing kids natural ability to questionand what can parents and schools do about that? - Since questioning is a starting point for innovation, how might companies and business leaders begin to encourage and exploit it? - And most important, how can each of us re-ignite that questioning sparkand use inquiry as a powerful means to rethink and reinvent our lives? A More Beautiful Question outlines a practical Why / What If / How system of inquiry that can guide you through the process of innovative questioninghelping you find imaginative, powerful answers to your own beautiful questions.