Startup CEO A Field Guide to Scaling Up Your Business, + Website -

Matt Blumberg

Wiley

2013

400 páginas

13h 20m

ISBN-10: 1118548361

A definitive book for any CEOfirst time or otherwiseof a high-growth company
While big company CEOs are usually groomed for the job for years, startup CEOs aren'tand they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOncebecause "you're only a first time CEO once."

Now, more than a decade later, he's written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO.

Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders
Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent
Examines how a CEO must align available resources with the company's strategy in order to ensure success
Addresses what it takes to master the "How" of being a CEOfrom leading an executive team to managing in any type of market
Engaging and informative, this book is essential reading for any, and every, CEO.