The Inmates Are Running the Asylum - Why High Tech Products Drive Us Crazy and How to Restore the Sanity

Alan Cooper

Sams

1999

288 páginas

9h 36m

ISBN-13: 9780672326141

The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. They have let the inmates run the asylum. Alan Cooper offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.

Resenhas (1)

0

Amazing

Alan Cooper is great to make us think about product and solution design in a way that you never really thought about! Challenges your concepts about several things and provides ways to lead with the challenges we may face! I strongly recommend the reading!