How do you define findability? Describe findability’s role in Information Architecture (IA). What priority should it have? Findability refers to the quality of being locatable or navigable. At the item level, we can evaluate to what degree a particular object is easy to discover or locate. At the system level, we can analyze how well a physical or digital environment supports navigation and retrieval. And, as I suggest in the book: “The successes of findable objects and their systems are often closely linked. An orange life jacket fails to grab attention in an orange ocean, but a statistically improbable phrase jumps right out in a sea of books. Findability requires definition, distinction, difference. In physical environments, size, shape, color, and location set objects apart. In the digital realm, we rely heavily on words. Words as labels. Words as links. Keywords.” Peter Morville