The Tipping Point How Little Things Can Make a Big Difference. Malcolm Gladwell - The Tipping Point How Little Things Can Make a Big Difference. Malcolm Gladwell

Malcolm Gladwell

Abacus

2015

279 páginas

9h 18m

ISBN-13: 9780349113463

The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brillantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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3.5 (Bom)

Bons insights mas fica arrastado

No início do livro é bem interessante ver as pesquisas e conclusões do autor. Mas depois que ele fecha o ciclo de observações vira um grande mais do mesmo por inúmeras páginas.