Learn from Paul Klein and an array of art world experts as they explain what museum curators are looking for in contemporary artists, how galleries select their artists, how to sell to corporate art consultants, how to promote your art, how to price your art appropriately, and many other subjects that will transform your career. The Art Rules is a practical, operational guide for visual artists that demystifies the art world and will enable you to find success on your own terms. Filling a major void, The Art Rules gives you the tools you need to realize your potential as a professional artist. Klein shows success is not particularly complicated, but it is rarely taught, shared, or demonstrated for the visual artist. This book does precisely that.
The Art Rules - Wisdom and Guidance from Artworld Experts
Paul Klein
An amazing book, not only for artists, but especially for anyone who wishes to succeed as a creator. Chapters - 1: The Art Rules "Art is intensely important to our society - to all societies. It's what keeps us rational, inspired, and knowledgeable. The art rules." Art is subjective, so it's all about numbers. Getting it in front of enough people. There isn't really an artworld, there are art villages. Separate your vision from your strategy. "Top 3 Criteria for Success Since the reason people like, appreciate, and buy art is totally subjective, the quality of your art is not the number one criterion in determining its success, but it is still important. You should always strive to make excellent art, with materials you are proud of, in a manner that is true to your vision. People will recognise the pursuit of quality and appreciate it. Quality makes a significant difference. The quality of your art is the third most important factor in determining your success. Second most important is making distinctive art. Make art that resonates with who you are. Make art that comes from within ... What's most importante for a visual artist is to grow your community. Be a solid proponent of art and artist you believe in. Success in the artworld, like so many other places and things, is about relationships, getting involved, helping others, and growing a scenario whereby others want to help you. Attention spans aren't all that long anywhere. If people are going to act on your artwork - to own it, or exhibit it, or write about it - they need to think of it. They need to see reminders periodically." 2: On Being an Artist Content, Composition and Context 3: Nourishing an Artist's Soul Meaning, Expression, Connection, Contribution, Totality. What does a soul require? Listening, Supportive Environment, Kinesthetic Movement, Emotional and Sensory Engagement, Spiritual Practices 4: Making the Art: Trusting Your Vision Authenticity. "Turning an artistic practice into one that continually resonates with viewers and engages them intellectually and visually is not something that happens overnight, achievement is measured by your level of commitment to your goals" 5: Great Work Bad Work, Good Work, Great Work Every yes contains a no. 6: Relationships Mentors. Connect with people better than you. 7: Talking Your Talk: What Kind of Art do You Make? "When armed and prepared with a short art statement, an artist shows a level of professionalism that sets him or her apart. A short art statement describes the essential characteristics of the art in three or four sentences. (...) It's a statement that communicates the essence of what your art is about." 8: Tools for Success Images - take good pictures of your art; Statements; CV/Resumé; Bio; Marketing; Mailing List; Social Media; Personal Branding; Attitude. 9: Education 10: Artful Work: Making the Money You Deserve Don't be an under earner 11: Making It Without a Gallery 12: How to get a Gallery 13: How to Turn Obstacles int Art Business Opportunities 14: Pricing Your Art 15: Exposure "Those of us who thought it'd be easier in the arts because we could be who we are and not have to deal with the protocol of corporate life are discovering that the guidelines for success are pretty much the same in all endeavors. It is not solely the merit of our work and intrinsic vison. It is also vey much about what we do with our vision, who we know, and how we go about getting ourselves and our work seen." 16: Live with Routines to Free Your Creative Mind 17: Opportunities Grants, Project Grant, Project Development Grants, Nomination Only, Fellowship and Awards, Residencies, Juried Competitions for Exhibitions, Public Sculpture, Relationships, New Paradigm. 18: Location 19: Artists Websites: How to Increase Your Online Traffic (and keep everyone on your site longer) Words - more specific, better used, for they are to be found by google. 20: Success Awaits
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