The Brand Flip - Why customers now run companies and how to profit from it (Voices That Matter)

Marty Neumeier

New Riders

2015

160 páginas

5h 20m

ISBN-10: 0134172817

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.