A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) -

Joseph F. Hair, G. Tomas M. Hult, Christian Ringle, Marko Sarstedt

SAGE Publications

2016

384 páginas

12h 48m

ISBN-13: 9781483377445

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt is a practical guide that provides concise instructions on how to use partial least squares structural equation modeling (PLS-SEM), an evolving statistical technique, to conduct research and obtain solutions. Featuring the latest research, new examples using the SmartPLS software, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.