The Myth of the Garage -

Chip Heath, Dan Heath

Crown Business

2011

54 páginas

1h 48m

ISBN-10: B0061UC83A

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again.”In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:

• Why you should never buy another mutual fund (“The Horror of Mutual Funds”)

• Why your gut may be more ethical than your brain (“In Defense of Feelings”)

• How to communicate with numbers in a way that changes decisions (“The Gripping Statistic”)

• Why the “Next Big Thing” often isn’t (“The Future Fails Again”)

• Why you may someday pay $300 for a pair of socks (“The Inevitability of $300 Socks”)

• And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).