Petey remembers the Fruit Fun cereal commercials of the 1980s. He remembers how warped and disturbing they were. He remembers the lumpy-shaped cartoon children sitting around a breakfast table, eating puffy pink cereal brought to them by the distortedly animated mascot, Berry Bunny. But Petey's friends never heard of the cereal or seen the commercials before. And they're not the only ones. Nobody has ever heard of it too. At first, Petey thinks he's going crazy. Then Berry Bunny appears on his television, promoting Fruit Fun cereal in her squeaky unsettling voice. And the next thing Petey knows, he and his friends are sucked into the cereal commercial and forced to survive in a surreal world populated by cartoon characters made flesh. Carlton Mellick III is back - with a tribute to the unintentionally terrifying children's commercials of the '70s and '80s.

