What They Don't Teach You At Harvard Business School

Mark H. McCormack

Profile Books

2014

256 páginas

8h 32m

ISBN-13: 9781781253397

Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification. Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don't Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.

Resenhas (1)

3 (Bom)

O livro é bom, mas defasado. Não há nada de novo nele, e o tema já foi bastante explorado e sinto que essa obra ficou para trás. Talvez no futuro eu dê uma segunda chance outra vez.