The Magazine Publishing Industry: (Part of the Allyn & Bacon Series Inmass Communication)

Charles P. Daly

Allyn & Bacon

1997

322 páginas

10h 44m

ISBN-13: 9780205166121

Divided into three sections, this book presents an overview of the nature, scope, and roles of the magazine industry. The coverage includes the structure of a company, launching a magazine, the role of publishers, and editorial principles. It also offers insights into the state of the magazine business domestically and internationally.