The Startup Way - How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

Eric Ries

Currency

2017

400 páginas

13h 20m

ISBN-10: 1101903201

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.

In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.

Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

Resenhas (1)

3 (Bom)

Em comparação com Lean Startup é muito mais denso e traz o viés de empresas.
Aqui Ries explora como grandes corporações podem incorporar a mentalidade empreendedora. É um grande desafio e estou certa que não tem uma resposta que serve a todos.
Gostei principalmente sobre a reflexão de como o governo tem que participar do processo principalmente como incentivo.