Name: The Strategy and Tactics of Pricing: International Edition
Author: Thomas T. Nagle, John Hogan, Joseph Zale

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.

The Strategy and Tactics of Pricing: International Edition

Thomas T. Nagle, John Hogan, Joseph Zale

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